Known as a key player in Québec’s optics industry, VU has been at the cutting edge since 1985, with the largest curated eyewear collection in North America with the biggest names in the industry. This re-branding gives the company a chick new look, using shades of grey while incorporating their newly refined logo. The goal was to take the brand to a minimal, clean and raw level, with a monochrome colour scheme. The branding extended to print and digital content creation including email newsletters and flyers.