The Main Character is the vibrant, outgoing, good-vibes-only sister-brand to The Beauty Collective, an established luxury spa in Bellville, Ontario. Located in Prince Edward County, TMC is not your average spa or nail salon. Part spa, part bar, and 100% guaranteed fun. The subdued and muted colour palette inspired the bold and modern logo design, speaking to the confidence behind the brand. Playful, inclusive and unique are keywords that drove the overall brand direction.