A full branding project created for Montreal, Quebec startup Hudson Mercantile Co; a stylish stoneware and linens retailer for today’s homes. Their elegantly casual products are of superior quality, making eating, bathing and sleeping a dream. This brand identity was created to represent the business in a stylish, timeless and versatile fashion, catering to both men and women. They want to be remembered as an honest, transparent and proudly ethical brand which is why colour palette, font choice and verbiage were crucial in the development process.