Fastco partnered with Nomad Cre8tive to solve a key challenge: differentiating their subbrands — Fast Wheels, Fast EV, Fast HD, Fast FC, and Braelin. Each had a unique audience, but lacked distinct positioning within the overall brand architecture. We developed a full marketing strategy and creative direction for each subbrand, clarifying their identities and aligning visuals, tone, and messaging. The final system included guidance for applying each brand across digital platforms, packaging, and merch — creating a cohesive, scalable foundation for future growth.

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Industry: Automotive

Services: Brand Strategy, Brand Development, Marketing Strategy, Creative Direction, Brand Guidelines

Team: Aina Kawamoto, Anna Huang, Justine Riley, Britt Doll, Alyssa Zwonok