A B2B collaboration with Little Burgundy Shoes (previous owned by The Aldo Group), creating digital collateral such as email newsletters and the LBX Crew micro-site to bring social media fans together on a communal platform. With custom tailored, brand guided e-mails being sent out up daily, efficient design was essential in launching campaigns on time. Little Burgundy was founded in 2008 in its namesake neighbourhood Montreal, Quebec. With over 39 stores across Canada, their shops offer the best brands on the market like Adidas, Converse, Nike, Vans and Herschel Supply.