A re-branding of France’s largest fast food bakery; Brioche Dorée. For over 30 years, Brioche Dorée is the leader in French fast food with more than 300,000 customers worldwide, known for its large variety of gourmet breakfast, lunch and snack products. This black and white re-branding brings a younger hip look to the packaging, all while reducing production costs, and contributing to a greener environment.